The O bag and the O bag mini, launched in 2012, are the brand’s iconic bags. With its unique shape and simple design, O bag has become the emblem of the brand named after it. The shape is simple, and the use of XL Extralight® succeeds in combining functionality, robustness and lightness. It’s a must-have item for any woman who loves to create and personalise her own style, an essential characteristic in the world of fashion inspired by O bag itself, which has become a pioneer in customisation. Both items can in fact be personalised, thanks to interchangeable components like handles, shoulder straps, trims and internal pockets, and are easy to put together with the practical assembly system. The XL Extralight® body is semi-rigid, roomy and convenient, and can be combined with various accessories, making this a bag for any occasion: shopping, work or leisure time. The O bag and O bag mini bodies are also available in brush texture, obtained using a special treatment that gives the bag a scratched appearance. The O bag mini also comes in a quilted-effect matelassé version.


O bag double is one of the smallest in the family, and one of the youngest too (2018). It’s called double because its body is a pairing of XL Extralight® and saffiano-print eco-leather side panels. This is a bag to be carried in the hand: colourful and carefree, with handles in plexiglass or bamboo effect; elegant and refined with short chain handles and eco-leather straps. Also available in a mini version with a special herringbone texture.


O bag sheen is the brand-new clutch bag designed in collaboration with laboratorio.quattro. It’s a mini shoulder bag with a minimal trapezoid shape. Thanks to the range of interchangeable flaps, the O bag sheen is perfect for an elegant outfit and impactful for special occasions, yet still lightweight and practical.


O bag urban is the city tote bag that’s large, convenient and roomy, the perfect way to carry everything an elegant, dynamic woman needs. It’s a horizontal tote bag with a body in saffiano-effect texture, and it’s ideal for shoulder wear, with gold or silver chains and eco-leather shoulder section. Also available in a matelassé version, created using a special process which gives the bag a sophisticated quilted effect.


O bag twist mini is a unique, original bag that evokes summer sunshine, sea and holidays. Perfectly round and featuring a special braided texture, its unusual shape is guaranteed to catch the eye. Combine with long chain handles for an elegant style, or short bamboo-effect handles for a more casual look.


O pocket, the timeless little pochette from O bag, is the perfect daytime accessory, but ideal for the evening too. The body - again in XL Extralight® - can be combined with a huge range of flaps, from fabric to eco-leather, making O pocket the perfect bag for every occasion! O pocket can be carried or worn across the body, thanks to the numerous combinations of handles and straps available. Countless different ways of carrying the bare essentials.



O bag queen is the basic satchel in perfect “prof-à-porter” style, ideal for the career woman and more. It’s a classic handbag with removable flap, carrying handle and shoulder strap, and metal trim and fastening. The simple, minimal XL Extralight® body combines elegantly with saffiano print eco-leather accessories for a classy look.


O bag beach and O bag beach mini, with their rectangular shape and XL Extralight® body, are reminiscent of the classic straw bag, even more so because of the special braided texture of the surface. These are roomy bags - even the mini version - perfect for carrying all the essentials for the beach. A touch of lightness for summer looks, both by the sea and in the city.


O bag market is the first true O bag shopper.
An alternative shape and structure to the classic O bag. 
This tall bag can be combined with the various styles of short handle. 
Practical, roomy, but always on trend. An all day long bag.


O bag glam is the trapezoid bag with decisive, trendy style. It’s special because it’s two bags in one, thanks to its interchangeable accessories: discreet and sporty worn across the body and with strap fastening, more elegant and bold carried by the tubular handle and with buckled flap. Of all the brand’s models, O bag glam is undoubtedly an evergreen item that can add chic to any outfit.


O bag reverse is a classic bag, minimal and elegant, with a trapezoid body based on the idea of inverting the shape of the O bag mini. Simple to customise by adding fabric inners and long straps with buckles or double chains, this is a multipurpose bag that’s roomy yet chic and suitable for day or evening use.



O bag sharm is the semi-spherical bag with a minimal and contemporary design. It’s a bag to be carried in the hand, thanks to its rounded handles built into the XL Extralight® body. Roomy and tough yet light, it can be combined with a wide range of inner bags to contain and protect all the items inside.



O bag sand is the maxi bag with a particular braided texture. It’s an open, semi-rigid basket shape, roomy and functional to carry everything you need for the beach, games and picnic! Complete the look with short colourful plexiglass handles. 


O bag tulip is a version of the O bag revisited, with a rounded outline reminiscent of the petals of a tulip. It’s a different, colourful version, to be alternated with the classic O bag in spring or summer. O bag tulip can be combined with all the accessories of the standard O bag: inner bags, handles and straps in various types, materials and colors.




O square is the original unisex bag that turns into a handy backpack. The square-shaped body is roomy and adapts its function with interchangeable handles and shoulder straps. O square is perfect for work and leisure time, but it’s also a useful travelling companion.


One is the first O bag backpack, the result of a collaboration with young designer Matteo Cibic. Completely customisable and with a semi-rigid back panel in XL Extralight®, colourful zip covers in rubberised or Cordura technical fabric and adjustable shoulder straps. The rounded shape is inspired by space travel: an interstellar journey that begins with the name itself: O1 (One), the code used to classify stars



O bag tote is the stuff sack/backpack for free time: roomy and functional for city or holiday use. O bag tote differs from other backpacks by its rigid base in XL Extralight®, contrasting with the soft fabric of the body, making this a trendy accessory that’s practical and extremely comfortable to wear.




O clock is O bag’s first product, launched in 2009. Created almost for fun, initially it offered the option of combining a range of colourful straps with the only dial produced: the classic total white. The watch has since become one of the brand’s icons, and consists of a bracelet-type strap in non-allergenic silicon which can be customised with multiple colourful dials. With a simple change, more than 1,300 combinations can be created, giving you a different watch every day. O clock great is the larger version, suitable for men too.





O hug is the wallet you design yourself by combining a cover in unmistakable XL Extralight® with an inner in a different material such as leather or eco-leather. Two components that unite and embrace, just like a hug. Available for men and women.




O bracelet is the super-colourful silicon bracelet with a 3D print. It’s available in 3 versions: Flowers (in two sizes, slim and big), Daisy and Knot with intertwined knots. Can be combined with the O clock.




O shoes are the colourful slip-ons launched in 2016, O bag’s first foray into the world of footwear. Made in XL Extralight® material with two bands, they are available in men’s and women’s versions. The sole is designed for wearer comfort. The lightweight and easily washable material makes these slip-ons suitable for the beach or the pool, but also in town for an unconventional, alternative look.


O slippers are the sliders made in XL Extralight® material: lightweight, multipurpose and fashionable. The robust yet soft band over the bridge of the foot makes them comfortable and versatile, perfect for a trendy audience. O slippers can be worn to the beach or for down time in the city.




O eat is the customisable lunch box that’s entirely Made in Italy, designed by the laboratorio.quattro studio and produced by Guzzini. A practical elastic handle makes it easy to carry. Inside there are two separate containers that are suitable for microwave or dishwasher.